At EIGHTClouds we believe in ventures that will change the way sports and the entertainment industry is run. We support the growth of standout companies, revolutionising and redefining themselves and the business through innovation and creativity.


Embracing the world of sports and entertainment offers a thrilling chance to connect with brands that are shaping the industry. 

At EIGHTClouds, we are dedicated to empowering companies that are shaping the future of this dynamic and constantly evolving industry. The sports and entertainment industry are just the beginning. The current sector boost is contributing positively to the entire region’s economic transformation, both in terms of generating revenues and creating jobs. 

Having already staged global motorsports, combat, and football competitions, the Middle East is seeing a rise in infrastructural developments and the creation of civic amenities, not to mention the positive promotion in attitudes towards sports enterprise and innovation.