Creating memorable experiences for sports fans, Seventy8 Sports is a leading retailer and distribution company based in the UAE.

A leading sports and entertainment business, it enjoys an ongoing partnership with Liverpool Football Club as a retail partner, and spans the sports, gaming and entertainment realm.

EIGHTClouds aims to explore new territories to expand the ‘Mighty Reds’ international retail business with official club merchandise in the Middle East, Africa and beyond.



Still a fledgling company, Seventy8 Sports was founded in 2018 and has since established itself as a prominent player in the supply of athletic apparel, sports memorabilia and gaming accessories.

A substantial part of the plans for the growth of the partnership will include retail concepts in-market for in-store and online. The new stores will mirror the remodelling of the new L1 store in Liverpool, UK, as the club seeks to roll out the retail experience to match the UK. EIGHTClouds brings a wealth of experience to ensure continued growth for Seventy8 Sports, including retail strategy funding and infrastructure.

As a consumer-focused business, Seventy8 Sports is creating memorable experiences for sports and gaming fanatics by working closely with carefully-selected partners. It’s certain to be a winning combination.